Promotional Football Achieves its Goal of Forging New Business Relationships for NFL #CleverPromoGifts

The aim of this promotional football was to change perceptions about the demographics who watch American football in the US. The 'Trojan Ball' was designed to look like a soccer ball from the outside, with the message: "Inside is the ball 28.5 million US Hispanics truly identify with".

The direct mail piece was sent to high-level executives with the power to alter their companies' marketing strategies - from the packaging and the message, these people would naturally have assumed that the box contained a soccer ball. But when they opened it, they found a NFL ball inside. It was accompanied by statistics which proved that, contrary to popular belief, American football was the favourite sport of Hispanics in the USA.

"73% of US Hispanics are NFL fans" was one of the statistics printed on the promotional American football

This promotional gift received an overwhelmingly positive response, and many new business partnerships were made between the NFL and brands targetting the Hispanic community. It was such a good example of a promotional campaign that it was selected to feature in the books Basic Marketing (18th edition) and Essentials of Marketing (13th edition), published by McGraw Hill.

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If you would like to invest in a similar marketing campaign using promotional sports gifts or footballs, take a look at our range or give us a ring on 01204 577 995 to tell us your ideas!