Promotional Fortune Cookies Improve the Fortunes of a Jobseeker in Sydney #CleverPromoGifts

Finding a job can be an uphill battle nowadays, even for the most qualified of candidates. To help himself stand out from the crowd, Alessio Maria Centritto used a bold tactic - he sent out promotional fortune cookies to all potential employers in Sydney.

Each recipient got a pack containing a handmade fortune cookie which, instead of a fortune, contained a link to Centritto’s work. By reaching out to people in this way Centritto got employers to sit up and pay attention to him, rather than blending into the background with all the other job seekers.

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Standing out from the crowd is an important branding principle, and Centritto did it brilliantly using a delicious, unusual promotional product. If you would like to follow his example and use promotional fortune cookies to market your business, take a look at those on our website. Or, if fortune cookies aren’t suited to your needs, there is a huge range of sweet treats that, with a little creativity and entrepreneurial spirit, can present your business to the world.