Printed Carrier Bags are "Crate-ively" Designed #CleverPromoGifts
Noble Graphics Creative Studio in Sofia came up with a simple but very effective idea of using paper bags to advertise Bulgarian beer brand, “Shumensko”.
The sides of the bags were printed to look like beer crates, so that the carrier looked like they were holding a beer crate on its side and in one hand! This clever optical illusion would make passers by do a double-take, so getting extra exposure and interest for the beer company.
The bag features a picture of a crate of beer that creates an illusion that the person is holding a crate of beer
This is just one example of a long list of “bagvertising” success stories. Take a look at these campaigns by Panadol and GNC Burn 60 for more inspiration on how bags can be used creatively to promote businesses.
If you already have an idea for bag branding of your own, take a look at our carrier bag range, where you can find printed paper and plastic bags, or get in touch on 01204 577 995.
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