Promotional Products Week 2015: All You Need to Know

Promotional Products Week 2015 (PPW 2015) is set to be even bigger and better than last year! Taking place between the 14th and 18th of September, Promotional Products Week is designed to raise awareness about the promotional products industry and the advantages of corporate gifts. But more importantly, the week, organised by the British Promotional Merchandise Association (BPMA), is about offering great value to customers and ensuring every business, big or small, has the opportunity to benefit from all that promotional gifts have to offer.

The BPMA is the recognised authority and promoter of best practice for the corporate gifts industry - as members, we are committed to providing the best service and range of gifts for our customers

Like many other corporate gifts suppliers, we at UK Corporate Gifts are going to be offering clients a limited-time-only offer on our extensive product range throughout the week. This means that next week will be a brilliant time to start shopping for your Christmas corporate gifts, to get them nice and early and for great prices!

In addition to our special offer, we will also be introducing some unique changes which you can learn more about by checking in with us again next Monday. We’re keeping things under wraps for now, but you can be sure that UK Corporate Gifts will be living up to our title of "Best Corporate Gift Supplier - UK", bestowed on us by the Global Product and Service Awards 2015.

In the meantime, read on to learn more about previous PP Weeks, and why promotional products are such a successful advertising medium.

PP Week: A Brief History

The first Promotional Products Week was held in 2013 by the BPMA, whose goal it was to showcase promotional merchandise at its best and demonstrate to customers why businesses are spending £840 million per year on promotional gifts.

At the same time, the BPMA conducted a survey, the results of which revealed just how popular promotional gifts are with the general public. It proved that 89% of people will keep a gift that they find useful, and that 3 in 10 consumers have deliberately changed brands in order to receive a promotional gift. It also showed that people were often so keen on getting a freebie, that they would use devious means to get ahold of a promotional product!

These stats show just how far some people are willing to go for a freebie, indicating that promotional products are a great way at grabbing a customer's attention

Whilst the first PPWeek did a great job at raising awareness and introducing the world to the corporate gifts industry, Promotional Products Week 2014 was an even bigger success, achieving 17.8 million media impressions - twice as many as in the first year, and creating a real buzz around the corporate gifts industry.

2014 was also a year to introduce a slogan for each year of the Promotional Products Week. That year's theme was "Promotional Products Rock!".

17.8 million people were made aware of the benefits of promotional products week last year. We hope to reach even more people this year!

What's New in 2015?

The slogan for PP Week 2015 is "Promotional Products Invoke Action" and it's gained a brand new mascott: the Promo Panda.

"Promotional Products Invoke Action!" is the slogan of 2015 PP Week

Promo Panda is already feeling at home in our office, looking after all our gadgets we have here!

This year we are hoping to build on PPWeek's previous success by reaching out to new customers and old ones alike. So pay us a visit this time next week to take advantage of our special offer and find out what else we're doing to celebrate the most important week in the corporate gifts calendar! See you soon!