Why and How Should You Use Corporate Gifts this Easter?

Lots of businesses organise Christmas and Halloween promotions, often utilising corporate gifts to reward clients and attract new customers. There are plenty of reasons why Easter is also an excellent time of year to promote your business, and lots of ways that you can do this using promotional gifts. Use Easter corporate gifts in order to create:

Purchase Incentive

Offer your clients Easter Eggs or Easter-themed stress toys with their purchases to sway them to spend with you!

Whether you sell online or in shops, you can encourage browsers and potential customers to spend money by offering added incentives, such as corporate gifts. Festive periods are an excellent time to take advantage of this tactic, as people will be on the lookout for treats and goodies to help celebrate the holiday.

At Easter, you can appeal to customers with that most tempting of guilty pleasures - chocolate! A free promotional easter egg or a selection of mini eggs could sway a customer who is otherwise on the fence about a particular purchase. If you run a food business chocolate is obviously a logical choice of gift. However, if you run a business that wants to promote a responsible, health-conscious image, such as a health insurance firm, promotional stress toys shaped like Easter chicks or bunny rabbits are a good alternative. Advertise your special offer with signs in the front of your store, or with banners on the homepage of your website.

Staff Motivation

Bottles of wine branded with your company name and an Easter message are a clever gift that your staff will appreciate during the bank holiday

It is not just customers who deserve a little extra this Easter - your employees do too. Giving all workers a corporate gift will ensure they enjoy their Easter break and come back to work well-rested with a renewed sense of employee morale. This will benefit the business as a whole, as staff who feel appreciated and have a sense of pride in their work will work harder and perform better.

In order to reward staff you should choose a more high-end corporate gift that will make them feel valued. Promotional glass ornaments and awards certainly have a luxurious feel, and can be engraved with individuals’ names, whilst a personalised bottle of red wine will ensure workers have fun on their day off! Giving these corporate gifts to your employees in person will make the gift seem even more personal.

Brand Awareness

Easter egg hunts are a great place to gain brand exposure for your business

Easter, in addition to Christmas and Valentine's day, is another perfect opportunity to spread the word about your business and create a buzz around your brand. It is also an excellent time to get involved with local events and promote a caring, community-centred image.

Take advantage of the festive spirit at Easter by organising your own company Easter egg hunt, or by donating branded easter eggs to a community event such as a fête. You can promote the event on Twitter or Facebook. Or, you can even run an online competition. Ask people to take a selfie using your product, or to tweet about you in order to win an Easter corporate gift. Alternatively, send out promotional literature with a "Happy Easter" message, and add a corporate gift to the envelope to make it more exciting and appealing to potential customers.

Browse Easter Gifts ⇒

There is a whole range of corporate gifts specifically designed for your Easter promotions, so, if you would like to take advantage of any of these marketing tactics take a look or get in touch on 01204 577 995 to discuss your needs. One of our promotional gifts experts will be happy to help!