When Should You Use Big Branding on Your Corporate Gifts?

Corporate gifts can be designed to be subtle and stylish, or loud and vibrant. There are benefits to both branding methods, and which to choose depends on the situation and who your target market are. Read on to find out when big branding is the way to go...

1. When You Want Your Corporate Gifts to Stand Out

Printed bags are excellent at drawing attention to your brand

Fairly obvious, but when you are designing a corporate gift that you want lots of people to see, it helps for it to be bold and highly visible.

This is usually the case at trade shows, concerts or festivals, where your brand needs to compete with all the other excitement going on around.

Placing your logo on a big banner or bags that people will carry around will have big impact - even more so if you maximise the print area.

It such situations where size matters, another rule is less information is more. Focus on printing just your logo and include your contact details on other materials to create brand awareness.

2. When You Want Highly Memorable Corporate Gifts

A mouse mat with such creative and vibrant design will stay in people's memory

Corporate gifts with large print areas that can be printed full colour are the perfect canvas for beautifully designed and functional artwork.

By utilising the space, you have the opportunity to create a gift that truly stands out and will stay in people's minds.

Let your imagination go wild when designing for mouse mats, coasters, mugs or umbrellas. The stunning looks you create will impress and excite.

3. When You're Designing Corporate Gifts for Young People

This highlighter is printed with 4 colours that add to the 5 colourful fingers of the item so that the design stands out and is loved by kids

If children and young people are your target market, impress them with bold, unusual and excitedly branded corporate gifts.

Students and teens will want something fun and different to show off to their friends, whilst young kids will be drawn to vibrant colours and pretty artwork. If you run a business that is aimed at children, like an after school club or a sports centre, choose a promotional gift with a big print area and and option to print in many colours.

4. If You Have a Loyal Brand Following

If your customers love your brand, they will love to advertise it by carrying around a gift with a large print

If your brand has reached a level where consumers identify with it, your gift recipients will appreciate big branding on your promotional merchandise.

The items you distribute could be practical to encourage clients to use them and they will appreciate being part of your campaign.

If you would like to use big branding on your corporate gifts, please get in touch to discuss your needs with one of our promotions experts on 020 8941 5404. Or, if you're unsure whether this style of branding is right for you, please read our previous blog on the 3 Steps to Choosing Perfect Corporate Gifts for more helpful advice.