How Will Branded Paperweights Increase Sales for your Business?

Branded paperweights are popular corporate gifts, often used by businesses as gifts in loyalty schemes due to their sophisticated, high-end feel. They also work brilliantly as awards for employees or clients because they are made from a range of elegant materials such as crystal and jade glass, and because they can be individually engraved to tastefully display an individual's name or company logo.

Promotional paperweights are excellent marketing tools, helping businesses retain customers and find new ones. Read on to find out exactly which qualities paperweights have that will help your business to grow.

1. Branded Paperweights Make Customers Feel Valued

With their effortless beauty and substantial weight, branded paperweights have a high-perceived value amongst customers. This means that recipients will assume that you have spent a significant sum on them as an individual when they receive a promotional paperweight as a gift, and will therefore be more likely to stay loyal to your brand.

You can increase your customers' sense of being appreciated further by taking the time to select a paperweight style that suits them. Strong geometric shapes, such as pyramids, have a youthful, modern feel. These paperweights are suited to brands with a youthful clientele, like tech companies, whilst cut glass plates are more traditional and classic in their look.

2. Branded Paperweights Will be Kept for a Long Time

Paperweights come in many simple, timeless styles that will ensure they remain on customers' desks for a long time. They are also strong and durable, so won't break or become damaged easily.

As they are kept for years and years, branded paperweights will expose your branding to your clients consistently during that time. This will make sure that your brand stays at the forefront of customers' minds and that they continue to stay loyal to your business for an extended period.

3. Promotional Paperweights Can Be Personalised for Individual Customers

Glass and crystal paperweights can be engraved with logos or with personalised messages and names of individuals. If you are a traditional business, such as financial advisor and looking to reward your most loyal customers, giving them something tailored to them specifically will definitely impress.

Also, when loyal clients receive a gift that has clearly had a lot of time and effort dedicated to its design, they will be more likely to show it off to their family and friends. Personalisation of paperweights will therefore increase brand appreciation and brand exposure, as new prospective customers become aware of your generous image.

4. Branded Paperweights Can be Used at Home as Well as Work

Because they are decorative items, recipients of promotional paperweights might choose to use them in their homes as ornaments, instead of keeping them on their desks at work.

If they are kept in the house as a long-standing decorative fixture, rather than just being used in an office, their owners will come to associate them with their comfortable home environment and have more positive associations with the business or brand that has supplied them. This can increase the likelihood that customers will re-use your services.

5. Branded Paperweights Are Eye-Catching

Paperweights are available in many striking shapes and designs that will be guaranteed to attract attention wherever they are placed. You can make them even more likely to get noticed by choosing an unusual design. A paperweight that doubles as a clock and that will gain views multiple times a day. Meanwhile, a travel business might like to use a crystal globe paperweight

Because they are pleasing to the eye, your branded paperweights will be of interest to more than just the user. Visitors to a house or office, family members and friends will also be exposed to your branding, increasing the likelihood that you will gain new customers.

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If you'd like to use branded paperweights for your branding please take a look at our range, which features round, square, oval, jade, and crystal paperweights, and many other styles. Or, if you would like to know more about the benefits of paperweights for your business, please get in touch with a promotional gifts expert on 020 8942 5405.