Promotional Calendars Decrease Gym Dropouts by 45% #CleverPromoGifts

In 2010 Companhia Athletica gym in Brazil devised promotional calendars in order to motivate their members and help them visualise the results of their exercise regimes. People were enrolling in the gym expecting to see results immediately, and quitting when that didn't happen. The gym's calendars aimed to show that improving physical fitness is a long process, by depicting an overweight silhouette on the first page of the calendar, which, as the months passed, would gradually slim down to a toned, athletic shape. Members of the gym all received their own calendars with either a male or female design, and the calendars were also used to decorate the walls of the gym itself. As a result of this campaign, gym dropouts decreased by 45 percent! And people started dedicating more time and hard work to getting healthy, rather than expecting immediate dramatic weight loss.

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Calendars can be printed and customised to suit you, with bespoke designs on each page. If you have been inspired by this incredibly successful promotional calendar campaign, get in touch to discuss your marketing ideas on 01204 577 995.