Iams Australia wanted to develop a marketing campaign that would bring to life the benefits of Iams dog food for consumers, and increase brand awareness. They came up with this incredibly clever idea of giving away frisbees in the shape of barbell weights. When dogs played with these heavy-looking frisbees, it made them appear strong and healthy, emphasising the health benefits of Iams food.
The frisbees were printed with the Iams logo so that other dog walkers were exposed to the brand when they saw the dogs out playing. And, the recipients of the frisbees felt grateful for having been given a gift that allowed them to have fun with their dog. So, this promotional gift worked on many levels.
We too can create bespoke moulded frisbee designs to reflect your creativity, so call 01204 577 995 to speak to your corporate gifts specialist about your needs.
Would you like to give your pet business a boost? Apart from frisbees we also have a range of pet accessories that you can customise to suit your needs.