Promotional Sandwich Cutters Increase Loyalty for Flora #CleverPromoGifts

In 2013 ad agency Tullo Marshall Warren were hired by sunflower spread brand Flora (Unilever) to improve sales and brand loyalty.

They implemented a creative strategy called Flora Sandwich Studio to emphasise the importance of lunch-time sandwiches, and therefore appeal to both parents and children. An app was developed to enable parents to share their child's drawings online and be entered into a competition. The contest ran for 6 weeks, with the best drawings being selected by an independent adjudicator. Winners received a sandwich cutter in the shape of the kid's drawing, that had been made using a 3D printer!

Dinosaur shaped sandwich cutters were designed, given away and used to make dinosaur shaped sandwiches!

This campaign is brilliant because it encouraged creativity, utilised digital branding methods, and involved giving away bespoke promotional gifts that were highly personal to the user.

Maddison was selected as a winner, so her design was made into a sandwich cutter!

Who could fail to love a brand that gives them a gift designed by their own child? And what child wouldn't love being able to slice their sandwiches into a shape of their own design?

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If you would like to implement your own bespoke branded gift for home use, take a look at our many promotional household products, which include shaped cookie cutters, ice cube trays, tableware and much, much more.