How to Make the Most of Promotional Silicone Wristbands

Promotional gifts that are fun and eye-catching will gain exposure for your business or charity. Silicone wristbands are often used to raise awareness about a particular cause or issue, but they are also a great gift for spreading a business's promotional message, particularly to a young customer base.

Read on to learn more about promotional silicone wristbands and to discover the reasons behind their popularity and the different ways they can be branded. Find out whether your business should be using them.

Why Promotional Silicone Wristbands are Used in Raising Awareness?

The branding on silicone wristbands can get people talking about a cause or organisation and can represent all sorts of movements, ideas and irganisations

Statement

The reason promotional wristbands are so good at raising awareness about a cause or business is that they are a talking point - the curiosity surrounding them creates conversations about the significance of the wristband so that not only the wearer is exposed to the branding, but other people are too. Traditionally, wristbands bare statements about what the wearer believes in or about the causes they support. A silicone wristband on a person's wrist means they relate to the orgnisation imprinted on it more than if the organisation's name was featured on a pen they were using or on a mug they were drinking from.

Durability

Silicone is a strong material that does not tear or become worn easily. This means that silicone wristbands can last longer than other promotional items, and so will continue to promote your message well into the future.

Low Cost

Wristbands are inexpensive items which means they offer a greater return on your investment, especially considering how many brand impressions they are likely to make!

What are the Ways to Brand Promotional Silicone Wristbands? (there's probably more than you'd thought) 

Choose a wristband colour to match your company or charity colours

Colour

The colour of the wristband determines the background to your message. It can be symbolic to your cause (e.g. pink for breast cancer charities) or it can represent the colour of your brand.

If used by a school or at a festival, you can mix and match a few bright colours or select a silicone wristband that is made up of a few colours that blend into one-another.

Alternatively, you caould also choose a glow-in-the-dark wristband - perfect for promoting at club nights and parties.

Size

The majority of wristbands are regular, adult sizes. We can also supply them in smaller, children's sizes - to make sure they don't slip off a smaller hand. to give an extra exposure to your brand, there is an option to have your wristbands in double the thickness.

Your wristband can be standard thickness or extra thickfor bigger iimpact

Print

Silicone wristbands can then be printed with your name, slogan, inspirational message or website address. By far the most popular branding technique is printing the text with just one colour. the reason why companies and organisations choose this is because it's easy to read and stands ou immediately - meaning noone has to ask the wearer to stop wving to read your message!

Not a lot of people know that we can also print detailed logos and artwork using a few colours, and even printing the wrisbands in full colour.

Your wristbands can be printed evn in full colour, giving you great opportunities for brand exposute

Embossing

The other method of branding silicone wristbands is where your organisation's name or logo is raised from the surface of the silicone. This technique adds texture to the surface of the wristband and also creates a more subtle effect.

The branding can be left plain, or the raised lettering can be screen printed in a contrasting colour of your choice.

Embossed wristbands have a raised design 

Debossing

When your design has the lettering engraved or stamped in, the branding method is referred to as debossing. This is a very hard wearing band with good lengevity.

The lettering on these wristbands has a stamped-in, or debossed effect

Filled Wristbands

You ca combine debossing and print by having filled wristbands. When the design is debossed into the wristband's surface, this recessed area is then filled in with colour. This kind of branding will protect your design from wear over time.

Filled wristbands heve their debossed design filled in with your choice of colour

Who Can Benefit the Most Using Promotional Silicone Wristbands?

The Livestrong wristband was iconic a few years ago and helped to raise lots of awareness for the charity

Any business can use promotional wristbands to promote a cause, new product or a brand. There are certain types of businesses that can particularly benefit from silicone wristbands. These are:

Non-profit Organisations

It is very common for charities to use promotional wristbands as they can be worn by individuals to show support for a cause or issue. Different coloured wristbands are often associated with a particular cause - for example cancer awareness was spread using yellow wristbands. Wristbands continue to be popular with charities thanks to their affordability and potential for spreading a message far and wide.

Small businesses

Again, the affordability of wristbands and their low minimum order quantities make them suited to businesses who don't have big budgets for their marketing. Businsses can use the wristbands to align themselves with a cause or, if a social enterprise, simply stick with their own logo and branding.

Community-focused Businesses

A local football team, church, community centre or festival could give away promotional silicone wristbands to regular members or use them at events to attract new supporters.

Schools

To reinforce the sense of being a part of a school community, silicone wristbands can be given to students. They can also be used within a school for children that attend the same interest club.

Arts and Music

Arts and music are topic that people find easy to identify with. If you're looking to secure a fan base, why not distribute silicone wristbands branded with your name?

Events

Promotional silicone wristbands make an attractive yet subtle way to identify members of your organisation at large events, and can be used as a more durable alternative to entry bands, providing your customers with a long-lasting reminder of the event.

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If you have further questions about promotional wristbands and whether they are right for your needs, please don't hesitate to get in touch on 01204 577 995. We're always happy to talk about promotional gifts!