Promotional Smart Phone Lenses - The Next Big Thing in Marketing?

Promotional gifts should be tailored to the needs and tastes of their recipients, and promotional smartphone lenses are a great example of a gift that achieves just that, as they are highly-targeted at a young, social-media savvy audience. Millennials represent a massive target audience for many brands nowadays, so there are countless businesses that could benefit from using branded smartphone lenses in their marketing. This article tells you which businesses should consider using smartphone lenses and how to maximise their branding potential. First, find out exactly smartphone lenses do (just in case your not part of Generation Y!).

What are Promotional Smartphone Lenses?

Smartphone lenses are small camera lenses that can be clipped over the camera on a smarthpone to create different effects. Macro, fish-eye and wide-angle are some of the options. These lenses are popular because they allow people to take photos using their phone, and still get great quality images that look like they've been taken by a real camera.

A macro photograph is an extremely close-up image of a small subject, so that it appears bigger than lifesize and all tiny details are visible

Fish-eye photos achieve an ultra-wide, hemispherical image

The different smartphone lenses are sold in a set and come with a clip for attaching the lenses to the camera. They also come with a storage pouch or box for keeping safe when not in use.

The lenses come in a handy pouch to keep them safe, which can also be branded

Which Businesses Can Use Promotional Smartphone Lenses?

Technology businesses -For businesses that sell phones, cameras or other digital equipment, promotional smartphone lenses make a very appropriate gift. Other kinds of tech businesses can also benefit, such as social media and software providers who want to promote their tech brand in a modern way.

Millennial Brands -Millennials love to take selfies and post photos on instagram, so anything that will help them get better quality photographs will be much appreciated!

Businesses with a youthful customer base will benefit from promotional camera lenses which make snapping selfies even easier

Creative Businesses -If your business has an artistic or design element and you want to convey that by encouraging your customers to get their creative juices flowing, branded camera lenses are a great option. You could run a photo competition to see who can create the best photo using the different lenses!

Events Companies -Events companies can benefit from branded camera lenses since they are a great way to encourage guests to snap away at your events and spread the word about how much fun they had!

Branding Promotional Smartphone Lenses

Both the lenses themselves and the storage pouch can be branded by spot colour printing. This is where we print your logo in individual block colours, for a bold, simple effect. Because lenses are such small items, this is the most suitable form of branding for them.

We recommend that you keep the branding of your lens nice and simple, as this is more cost efective and looks cleaner

The lenses usually come in either black, bronze or silver although other colours are available.

A cobalt blue promotional lens will make your brand stand out

How to Incoporate Branded Lenses into Your Marketing Strategy

Promotional lenses are an extremely versatile gift - here are some suggestions for how you can distribute them to your customers.

1. As Prizes -If your brand is running an online competition for your customers, why not make promotional lenses one of the prizes? Lots of young people will be encouraged to enter if they know they can get a lens set for free, and will be likely to tweet their satisfaction when they win, gaining you more brand exposure!

2. At Events - You don't just have to give away promotional lenses. You could also keep your own branded ones for use at events where guests and staff can use them to create beautiful photos of your soiree.

Help your employees and guests to capture their experience of events in style by providing branded lenses for them to use

3. As Part of Your Social Media Strategy -Give away promotional lenses to your customers and then ask them to post photos to your site or Twitter feed. You could reward those who do with a discount on one of your products. This can be a longrunning promotion where you ask people to photograph something different each month!

4. As Part of Loyalty Schemes - Although they're small items, branded lenses still have a high-perceived value, as they are seen to be novel and useful. This means that they could form part of a loyalty scheme where you reward your devoted customers with a set to thank them for their business.

Go to Promotional Smartphone Lens Set >>

To get more information about promotional smartphone lenses, visit our webpage or give us a call on 01204 577 995 to talk to a corporate gifts expert.