Branding Basics

5 Steps to Perfectly Branded Mouse Mats

Promotional mouse mats are excellent branding tools, so make the most of them by following these 5 steps to great branding.

RGB, CMYK and Pantone Colour Systems: What are They and Which One Do You Need?

You might have encountered these terms before and wondered what they mean. Or you might be thinking about buying corporate gifts and want to get to grips with industry jargon. Either way, this article can help!

Promotional Lanyards UK - Personalisation Guide

Promotional lanyards can be brilliant marketing tools that increase brand awareness. Read our guide to customising lanyards to achieve maximum branding impact. Includes tips on printing and fixtures.

Embroidery: All Your Questions Answered

Embroidered corporate gifts look beautiful and are loved by recipients due to their high-end feel. Learn how the embroidery process works, its benefits, and whether it's right for your business's needs.

Guide to Promotional Golf Umbrellas Customisation Options

This guide goes through all the elements of a golf umbrella and their options for personalisation. Promotional golf umbrellas are one of most customisable corporate gifts out there. Find out all the options available to you.

The Importance of Consistency with Brand Materials

Learn why consistency is so important in branding and how you can ensure your brand materials always represent your business as precisely as possible.

All You Need to Know About Engraving Corporate Gifts

Engraved awards, paperweights and coasters make understated, elegant corporate gifts. Learn more about the engraving process and why it could be the perfect branding method for your business.

6 Printing Methods for Corporate Gifts Explained

All corporate gift printing methods are explained simply and clearly in this article, written by promotional gifts experts.

When Should You Use Big Branding on Your Corporate Gifts?

Corporate gifts can be printed with bold or subtle branding, and there are some situations where big is better! Read this to find out if boldly branded corporate gifts are right for your business needs.

How Does Discreet Branding on Corporate Gifts Win Over Customers?

Promotional products can be branded to be either 'loud' or subtle, eye-catching or elegant. Both approaches work but discreet branding brings some particular advantages which are listed here.